HTML
HTML Code
It should validate using the dreamweaver validate
Code that validates is more likely to work across all browser with no discrepancies in display
Keep Page Size < 30KB if possible
Navigation
Navigation should be text based whenever possible if the design does not allow this you must always make an alternate text link somewhere within the page
Always Use
External style sheets and script files (.css and .js)
Text wherever possible for all keyword related menus and headers
Use H1 tag for headlines and H2 and H3 for sub heads
CSS layout if possible
Be careful
Never use frames
Use iframes sparing and only if really needed use Div layers instead
Never use Flash for crucial menu items
Remember to always embed Flash properly using the SWFObject javascript technique.
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Site Structure Optimization:
You need to think about this when creating your menu structure
The Layout should be a search engine friendly as possible, although this comes from the design, when designing you need to keep in mind the higher up the page the text content the better for the search engines. This is where using CSS dsign is better then tables as it allow you to create the layout in the external css file and not the html code.
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Naming
When creating your pages all filenames for images and pages to be keyword relevant. Remember
Alt text for images shown to have keyword embed descriptions.
Themes
Using the menu provided create keyword rich directories for all the relevant section of the menu, this helps created themes of keyword grouped content on the site.
Example:
http://www.mycarsite.com/japanese-cars/honda/civic.html
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