| Post Launch Optimization |
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Month |
Optimization |
Optimization Every Month:
*Send monthly report email
*During the first week of each month check all web trend reports, email client with location and print front page of all reports for David
*Generate link popularity report log results on spreadsheet in each company's folder
*Enter optimization work into status report
*Every 3 months submit all sites to search engines |
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1
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Send enrollment email (send contract is site is to be hosted by DDA)
Create folder and add to listing
Add client Information to contact list & hosting list
Set-up status report with username and password
Set-up monthly report (sites hosted by DDA)
Email David, Elizabeth, and Mick with new client
contact/hosting information
Set-up site in Absolute FTP once FTP access is received or site is moved
Research search terms in Overture and create spreadsheet
Create key phrases from search term results and email to David & client
Create a word document of the sites old keywords and the new key phrases
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2 |
Add new key phrases to all pages of website
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3 |
Add/improve head titles on all pages
Email client location and username/password for status report
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4 |
Add alt text to all pages (fast/inktomi submission option - clients pay for)
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5 |
Add/improve descriptions on all pages
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6 |
Text content on index page (email client requesting information for front page & add)
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7 |
Create a gateway page and add to gatewaypages.xls document
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8 |
Add text navigation to all pages
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9 |
Submit gateway page to search engines
Add links through text content on index page to interior pages |
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10 |
Check all interior pages for text content (email client requesting content if needed)
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11 |
Make keywords focus on each internal page individually
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12 |
Make descriptions focus on each internal page individually
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13 |
Make head title focus on each internal page individually
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14 |
Run page critic for main keywords/phrase
Enter that search term into Google and find top ranked website for that word
Run a comparasion for that site and client website
Page critic suggestions for title area
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15 |
Page critic suggestions for alt text
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16 |
Page critic suggestions for body text
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17 |
Downsize index page
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18 |
Alternate URLs
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19 |
Mini sites
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20 |
Glossary |
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